Role: Lead Designer, Art Direction // Grimshaw Architects // Print, Digital, Branding
Grimshaw is a 30 year old global architecture firm started in London. The brand needed to remain simple, classic, but also transition into something more current that would last another 30 years.
While at Grimshaw our design team took on the challenge of rebranding the firm. We individually created branding ideas and in the end merged our ideas together. This is my original branding idea for Grimshaw.
I wanted to utilize their stunning project imagery into a custom G shape that could be filled with projects based on the partner. I aimed to design a website that was easy to navigate and allowed potential clients to download project PDFs. Overall, I wanted the brand to seem approachable and intelligent like the architects that fill their studios across the globe.